AI for the 99%: Google Content and Ranking

Is it smart — or dangerous — to create your website content with AI? In this episode of AI for the 99%, Tidma from Argo Berlin dives deep into the debate on AI-generated content and Google SEO. For small businesses, freelancers, and startups, the stakes are high: Google says they reward quality, but what happens when your AI content is too obvious, too generic, or too risky?

In this episode, you’ll discover:

• Why Google doesn’t ban AI content but does penalize low-quality text

• How AI content can still rank — even at scale — and the hidden risks involved

• Why using a second URL might save your main website from penalties

• The surprising role of prompts in producing content that actually performs

• What the EU AI Act means for labeling AI-generated content

Whether you’re a mom-and-pop shop or a scrappy startup, this episode will help you avoid SEO pitfalls while still harnessing the power of AI for growth.

Quotes from the Episode:

• “Google doesn’t care if it’s AI or human — they care if it’s good.”

• “At scale, Google knows it’s AI. The question is: will they let you rank?”