Validate Quietly, Build in Public: Behind the Scenes of HockeyStack’s Shift into AI for GTM

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AI for GTM

HockeyStack

6 episodes

5 days ago

Hosted by Emir Atli, Co-founder & CRO of HockeyStack, AI for GTM brings you behind the scenes with the CMOs, CROs, and GTM leaders reshaping how revenue teams operate. Whether you're just starting to explore AI or looking for ways to embed it more deeply into your org, each episode breaks down real-world use cases—from campaign strategy and tech stacks to sales workflows and brand-building—so you can learn what’s working, what’s not, and how to stay ahead.

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Validate Quietly, Build in Public: Behind the Scenes of HockeyStack’s Shift into AI for GTM

AI for GTM

28 minutes 12 seconds

4 months ago

Validate Quietly, Build in Public: Behind the Scenes of HockeyStack’s Shift into AI for GTM

In this episode of AI for GTM, HockeyStack's CRO Emir Atli joins us to unpack the company’s shift from a marketing attribution tool to an AI platform for go-to-market teams.

Emir shares why they’re betting on vertical AI agents like Odin and Nova, how they spent a full quarter validating direction through hundreds of customer conversations, and what they learned about the unsolved pain points in sales—like stakeholder maps and account planning.

He talks through why dashboards aren’t enough, how GTM roles are rapidly evolving, and what it takes to build tools that drive real progress, not just more activity.