Customer Zero: The Story Behind Grammarly’s Boldest AI Marketing Experiment

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/48/bf/a6/48bfa69d-9024-9e5d-9911-111f9df8c389/mza_13131757261425399515.jpg/600x600bb.jpg

AI for GTM

HockeyStack

6 episodes

5 days ago

Hosted by Emir Atli, Co-founder & CRO of HockeyStack, AI for GTM brings you behind the scenes with the CMOs, CROs, and GTM leaders reshaping how revenue teams operate. Whether you're just starting to explore AI or looking for ways to embed it more deeply into your org, each episode breaks down real-world use cases—from campaign strategy and tech stacks to sales workflows and brand-building—so you can learn what’s working, what’s not, and how to stay ahead.

Technology

RSS

All content for AI for GTM is the property of HockeyStack and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Technology

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/43806349/43806349-1749140001884-49f7d4bc0c6b7.jpg

Customer Zero: The Story Behind Grammarly’s Boldest AI Marketing Experiment

AI for GTM

23 minutes 46 seconds

4 months ago

Customer Zero: The Story Behind Grammarly’s Boldest AI Marketing Experiment

In this episode of AI for Go-To-Market, Emir Atli sits down with Emily Sandison, who leads demand generation at Grammarly. From PLG signal chaos to humanizing AI content, Emily offers a rare window into how a scaled GTM team balances internal tools, creativity, and AI adoption all while maintaining empathy and human voice in a fast-changing environment.