Behind 3,700 Founder Interviews: Nathan Latka on AI’s Impact on Building Companies

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AI for GTM

HockeyStack

6 episodes

5 days ago

Hosted by Emir Atli, Co-founder & CRO of HockeyStack, AI for GTM brings you behind the scenes with the CMOs, CROs, and GTM leaders reshaping how revenue teams operate. Whether you're just starting to explore AI or looking for ways to embed it more deeply into your org, each episode breaks down real-world use cases—from campaign strategy and tech stacks to sales workflows and brand-building—so you can learn what’s working, what’s not, and how to stay ahead.

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All content for AI for GTM is the property of HockeyStack and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Behind 3,700 Founder Interviews: Nathan Latka on AI’s Impact on Building Companies

AI for GTM

47 minutes 30 seconds

5 months ago

Behind 3,700 Founder Interviews: Nathan Latka on AI’s Impact on Building Companies

In this kickoff episode of AI for Go-To-Market, host Emir Atli sits down with Nathan Latka—founder, podcast host, and interviewer of over 3,700 startup founders—to explore how AI is transforming GTM. They reflect on Emir’s early days and HockeyStack’s growth, then dive into AI-driven pricing models, the evolving digital marketing landscape, and the power of authentic founder storytelling. Nathan shares insights from his vast podcast experience, highlighting how data and trust shape the future of AI-powered GTM. Whether you’re a founder, marketer or salesperson, this episode offers a candid look behind the data shaping tomorrow’s go-to-market playbook.