AI for Founders — Danny Kirk (ReddiReach) Show Notes
Episode summary
Reddit has become a prime source for AI training data and AI search results. Founder Danny Kirk explains how ReddiReach helps 7–10 figure brands win inside AI search by using Reddit the right way. We break down why comments beat posts, how AI search is changing SEO, and what brands should do now to capture demand from LLM recommendations.
Who this is for
Founders, CMOs, growth leaders, e-commerce operators, and SEO pros who want practical playbooks for AI search, Reddit marketing, and LLM-driven discovery.
What you’ll learn
- How Reddit influences LLM answers and “AI search” visibility
- Why comment-first strategies outperform posts and ads
- Brand-safety and compliance on subreddit rules
- Timelines and expectations for compounding results
- Pricing and capacity realities for a lean, profitable agency
- The bear case and risk controls for Reddit-dependence
- How LLM Buy Now flows and Shopify could change conversion paths
Key takeaways
- AI search is redefining classic SEO for many queries.
- Comments are the signal LLMs rely on; quality compounds.
- Play the long game; this era resembles early SEO.
- Each subreddit’s rules determine removal or reach.
- Organic first; posts and ads have different risk/return.
- Small expert teams can outperform with tight systems.
- Hedge platform risk; diversify discovery sources.
Frameworks discussed
- Reddit Marketing Buckets: Ads, AMAs, Posts, Comments
- Comment-First Operating Rules: genuine, helpful, accurate, truthful; help first, brand second; evergreen utility
- AI Search Strategy Stack: credible Reddit presence → identify LLM-cited queries → high-quality comments → monitor AI search intel
- Brand-Safety Protocol: platform + subreddit rules, native tone, account warm-up and karma
- Long-Term Compounding: durable comment assets over volume
Notable numbers
- ~47 brands served by a ~5-person team
- ~1 high-quality comment/day (~20 per month)
- Starting around $1,500–$2,000/month
- 500+ companies helped across the founder’s career
Resources and links
Episode Sponsors
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