What would happen if David Ogilvy, the “Father of Advertising,” sat down with today’s AI tools? In this episode, we break down three timeless Ogilvy lessons that still shape effective marketing — from why research matters more than ever to the power of headlines and selling benefits instead of features. You will also get a ready-to-use AI prompt template built in Ogilvy’s style to help you create smarter campaigns that resonate with real people.
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The Prompt Template (David Ogilvy Style)
Act like David Ogilvy, the legendary ad man known for research driven insights, bold headlines, and persuasive storytelling. Build a marketing campaign for [PRODUCT OR SERVICE] targeting [AUDIENCE].
Include:
Customer insight, key pains and desires
Five bold, curiosity driven headlines
One Big Idea or USP that makes the offer different or better
Three to five core benefits, written for emotion first, features second
A 150 to 200 word ad with a clear call to action
Two visual concepts that strengthen the copy
A modern distribution plan for LinkedIn, YouTube, Instagram, and email while keeping Ogilvy’s tone
Example fill:
Act like David Ogilvy. Build a campaign for FleetSync, a fleet management dashboard, targeting operations managers at regional trucking companies. Include customer insights, five bold headlines, key benefits, a 150 word ad, two visual concepts, and a short plan for LinkedIn, YouTube, Instagram, and email.
