How AI Changes Advertising | 3XM Technologies' Ron Randolph-Wall

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AI For All Podcast

AI For All

38 episodes

1 week ago

The AI For All Podcast is your all-in-one podcast for all things enterprise AI. Hosted by Ryan Chacon and the AI Advisor to the United Nations, Neil Sahota, the podcast brings together a wide range of perspectives on artificial intelligence (AI), machine learning, data science, and robotics. Hear from AI companies about their latest advancements, learn from experts in the field including researchers, academics, and industry leaders, and encounter unique perspectives from artists, philosophers, and entrepreneurs.

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How AI Changes Advertising | 3XM Technologies' Ron Randolph-Wall | Artificial Intelligence Podcast

AI For All Podcast

21 minutes 52 seconds

1 year ago

How AI Changes Advertising | 3XM Technologies' Ron Randolph-Wall | Artificial Intelligence Podcast

In this episode of the AI For All Podcast, Ron Randolph-Wall, Founder and CEO of 3XM Technologies, joins Ryan Chacon and Neil Sahota, to discuss how AI changes advertising. Ron brings his wealth of knowledge from marketing, advertising, and the movie industry to discuss the incorporation of AI in loyalty programs and marketing. He highlights the challenge of understanding the customer to create effective loyalty programs, underscoring the importance of technology like AI for analyzing data. Ron emphasizes the crucial role of AI in existing and future marketing strategies, stating it is instrumental for developing customer rapport and growing brands. Ron Randolph-Wall is a pioneer in advertising and marketing. In the 1980s, he achieved remarkable milestones, including creating the world's first co-branded credit card for General Motors, the NFL, and the NBA, and introducing the first universally accepted movie ticket with 1.8 billion tickets sold in 16 countries over 25 years. Ron later sold his company to Fandango (acquired by Comcast) in 2013. Today, he employs sentiment analysis, AI, psychology, and linguistics to enhance the cinema experience and foster emotional connections between brands and customers. 3XM Technologies is a small company with a team of movie, marketing, and AI specialists working out of Los Angeles. The company's mission is to create more effective loyalty programs and buck the current trend of subsidizing existing customers. Discover more about AI at https://ai-forall.com More about 3XM Technologies: https://3xmtechnologies.com/home Connect with Ron: https://www.linkedin.com/in/ronrandolphwall/ (00:00) Intro (00:44) Ron Randolph-Wall and the history of advertising (06:31) Problems with advertising and knowing your audience (11:13) Rethinking advertising and marketing (13:57) The promise of AI in advertising and data analysis (14:50) Incremental profits and understanding the customer (17:18) How can companies start utilizing AI technology? (18:36) AI as a marketing assistant and advisor (20:55) Learn more and follow up SUBSCRIBE TO THE CHANNEL: https://bit.ly/43dYQV9 Listen to the Podcast: https://bit.ly/45rewGf Join Our Newsletter: https://newsletter.ai-forall.com Follow Us on Social: https://linktr.ee/aiforallofficial