In this episode of AI First with Adam and Andy, we’re joined by Henrik Werdelin and Nicholas Thorne, co-founders of Audos and authors of Me, My Customer, and AI. Drawing on decades of entrepreneurial experience, they share how AI is transforming not just the pace of innovation, but the very nature of what it means to build a business.

From the rise of small, agile, high-impact companies to the new competitive moats grounded in relationships, community, and trust, Henrik and Nicholas reveal why the AI era rewards entrepreneurs who start with their customers and stay deeply connected to them. The conversation explores “Entrepreneurship 3.0,” the end of the SaaS era as we know it, and practical ways AI can accelerate product launches, scale customer relationships, and create sustainable growth.

Whether you’re leading a global brand or launching your first venture, this episode offers a clear-eyed look at how to thrive in a business landscape moving at AI speed.