Boston Consulting Group's insights explore how businesses can effectively leverage Generative AI (GenAI). The report segments companies into leaders, pilots, and those with no action, highlighting the capabilities that distinguish top performers. These capabilities include linking GenAI to business performance, modern technology infrastructure, strong data management, leadership support, and responsible AI implementation. The study then provides prescriptive steps for lagging companies, advising "no action" companies to start small with external partners and piloting companies to reprioritize projects and upskill employees. Ultimately, the text argues that scaling GenAI can lead to significant financial and strategic advantages, urging companies to act now to avoid being left behind.