Increasing sales and revenues are believed to be the single most important thing for every business person. In this episode, Segun explains how machine learning and artificial intelligence can drive innovative sales and revenues. How machine learning can model customers' purchasing behavior and patterns so perfectly to predict what other products in a store could interest customers in buying. Causing customers to buy even more outside their groceries list is perhaps one way to sell more, this episode discusses how retail business owners could leverage machine learning to achieve this and sell in a month what they sold in 3 months.