The Deep Dive: Season 2, Episode 1 – Rewiring Search: From Clicks to Citations
Welcome back to The Deep Dive! In this kick-off episode for Season 2, we build on the groundwork laid in Season 1, where we explored the monumental shift from the classic "10 blue links" to the AI-driven "answer surface".
Today, we go even deeper, dissecting the profound changes in how people search for and interact with information specifically because of generative AI. This isn't just a new widget; search is transforming into a dynamic, back-and-forth conversation, and AI-generated citations now matter way more than traditional clicks ever did. We're talking about a complete rewiring of the user journey.
Join us as we explore how the future of digital visibility is unequivocally conversational, where the winner isn't just the page that ranks, but the brand that gets named, cited, and ultimately trusted within the AI-generated answer itself. Are you preparing for a world where AI agents don't just find information but choose your brand for recommendations and actions? Tune in!
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