In this episode, Jennifer Jones-Mitchell and Dr. David Mitchell discuss how teachers and students can use AI in assignments without skills erosion. He offers a real-world case study on how he designed a Music History course and quizzes with ChatGPT's Study mode and how his students can be taught to use AI as support to their work, not a replacement. Plus we discuss Agentic websites and their future impact on marketing communications and customer engagement. Agentic websites will replace searc...
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In this episode, Jennifer Jones-Mitchell and Dr. David Mitchell discuss how teachers and students can use AI in assignments without skills erosion. He offers a real-world case study on how he designed a Music History course and quizzes with ChatGPT's Study mode and how his students can be taught to use AI as support to their work, not a replacement. Plus we discuss Agentic websites and their future impact on marketing communications and customer engagement. Agentic websites will replace searc...
#AI Agent Shoppers + Google Ads: The New Era of Search #Marketing
AI Central
24 minutes
5 months ago
#AI Agent Shoppers + Google Ads: The New Era of Search #Marketing
In this episode, Jennifer Jones-Mitchell and Dr. David Mitchell discuss how AI is changing Search. From AI Agents conducting searches on behalf of humans to Google's Paid Ads within AI Overviews, we discuss the impact this has on brands and how brands need to optimize their apps, websites and content to connect with these new Searchers. We also discuss how Walmart is building an AI Agent to engage with your AI Agent Shopper. Here is a link to the news from Walmart about their AI A...
AI Central
In this episode, Jennifer Jones-Mitchell and Dr. David Mitchell discuss how teachers and students can use AI in assignments without skills erosion. He offers a real-world case study on how he designed a Music History course and quizzes with ChatGPT's Study mode and how his students can be taught to use AI as support to their work, not a replacement. Plus we discuss Agentic websites and their future impact on marketing communications and customer engagement. Agentic websites will replace searc...
