AI Builders Club – Club Meeting Minutes | Ep. 6: Brand Awareness, Upgraded

Topic: What if AI could tap you on the shoulder the moment your brand’s reputation changes?

Meeting Agenda: Stay ahead of brand chatter

This week, Chase and Aaron dig into the moments you wish you’d caught sooner—when a happy user gives you props on Reddit, when your feature gets mentioned in a niche newsletter, or when a small confusion starts to snowball into a support thread. There’s data out there—praise, critique, questions, trends—but it’s scattered, fast-moving, and easy to miss when you’re focused on building.

They explore how AI might give your brand a second set of ears—ones that never sleep, never miss a post, and know when it’s time to speak up (or not).

In this session, we covered: 

• Why Google Alerts and social listening tools still miss the mark
• Inputs: public mentions, review metadata, brand tone, CRM context
• Outputs: urgency-tagged sentiment dashboard, smart response drafts, weekly wins
• Form factor ideas: Slack bot, sentiment browser plugin, “Should We Reply?” toggle
• The stack: Reddit/Twitter APIs, GPT-4o, vector DBs, RAG for tone-aware prompts
• Human vs. Machine: AI listens wide—but only you know when silence is the move

Club Takeaway: A great brand isn’t just about what you say—it’s knowing when the internet’s whispering your name. 

Adjourned with: “The internet has thoughts. Proceed accordingly.”