How A SINGLE LINE built a 50K+ community | Joe Glover (The Marketing Meetup)

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Ahrefs Podcast

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This isn’t your typical marketing fluff. It’s real, unscripted conversations with sharp founders, CMOs, and operators who’ve actually built something. Hosted by Ahrefs’ CMO Tim Soulo, who’s not afraid to challenge guests or call BS, you’ll get deep dives into the stuff that actually moves the needle: positioning, growth, hiring, branding, mistakes, wins, and what it really takes to grow a business. Think of it as a free consulting session every other week… that just happens to be recorded.

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How A SINGLE LINE built a 50K+ community | Joe Glover (The Marketing Meetup)

Ahrefs Podcast

1 hour 39 minutes 13 seconds

6 months ago

How A SINGLE LINE built a 50K+ community | Joe Glover (The Marketing Meetup)

As the creator of The Marketing Meetup, Joe Glover has built one of the most popular, respected, and emotionally resonant communities in the industry.

In this episode, he shares a refreshingly human take on community building, leadership, and the kind of cultural values that drive real engagement—both online and off.

Explore in this episode:

(00:00) Intro

(01:41) How do you know if you have a community

(04:20) What exactly IS a community

(11:37) Community is NOT a sales channel

(21:36) Don’t build a community; build a culture

(29:58) Finding the sprouts of community culture

(37:44) Getting people to keep coming back

(44:59) Can a community continue without its founder?

(58:04) Why is TMM an Events Company vs a Media Company(

01:02:21) Promoting events(

01:05:32) The role of storytelling in community

(01:07:47) The purposefully planning behind the first TMM conference

(01:10:51) The power of good (and bad) networking events

(01:23:57) Mobilizing a team of event organizers

(01:29:34) The 10 magic moments essential for event success

(01:36:34) Baiting Ryan Reynolds to join TMM

(01:38:43) Outro

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Where to find Joe: LinkedIn: (https://www.linkedin.com/in/josepheglover/)

Website: https://themarketingmeetup.com/

Where to find Tim: LinkedIn: (https://www.linkedin.com/in/timsoulo/)

X: @timsoulo

Website: https://www.timsoulo.com/

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Referenced in this episode:

👤 People Mentioned

Dave Gerhardt (Founder of Exit Five)LinkedIn: (https://www.linkedin.com/in/davegerhardt/)

Website: https://www.exitfive.com

Crystal Carter (Head of SEO Communications at Wix)

LinkedIn: (https://www.linkedin.com/in/crystalcarterseo/)

Kelvin Newman (Founder of BrightonSEO)

LinkedIn: (https://www.linkedin.com/in/kelvinnewman/)

Event: https://brightonseo.com

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