Businesses in virtually every industry are finding tremendous value in deploying Salesforce within their organization. But with any new platform, software, or toolset, comes one major question for managers and team leaders: “How do I get my team to actually USE it?”
An effective implementation can be the difference between a widely adopted solution and one that goes largely unused and eventually gets quietly shuffled off. In this episode of Ahead of the Curve, we take a deep dive into Salesforce implementation, from planning to training to deployment, and look at how managers and directors can ensure a successful digital transformation from the ground up.
Key Ideas
01:56 - What should team leaders have ready on “Day Zero” of a Salesforce implementation
05:08 - How the digital transformation process is different for experienced businesses vs. those adopting a digital solution for the first time
11:13 - How managers can ensure a successful deployment with real, meaningful adoption
14:47 - The value in approaching implementation in “bite-size chunks”
17:35 - Managing the learning curve of a new solution while balancing a team’s day-to-day responsibilities
24:08 - Potential stumbling blocks during an implementation and how to avoid them
Guest Bio
Ravi Muntha
Gerent’s Senior Vice President of Delivery
Ravi brings over 25 years of towering experience in cloud-enabled enterprise transformations to his current role at Gerent, including 16 years at IBM, and over 8 years at Oracle consulting. He specializes in orchestrating highly productive and cost-effective delivery models by combining organizational design, financial transformation, and process improvement with leading-edge technology, both in the CRM and ERP space.
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Businesses in virtually every industry are finding tremendous value in deploying Salesforce within their organization. But with any new platform, software, or toolset, comes one major question for managers and team leaders: “How do I get my team to actually USE it?”
An effective implementation can be the difference between a widely adopted solution and one that goes largely unused and eventually gets quietly shuffled off. In this episode of Ahead of the Curve, we take a deep dive into Salesforce implementation, from planning to training to deployment, and look at how managers and directors can ensure a successful digital transformation from the ground up.
Key Ideas
01:56 - What should team leaders have ready on “Day Zero” of a Salesforce implementation
05:08 - How the digital transformation process is different for experienced businesses vs. those adopting a digital solution for the first time
11:13 - How managers can ensure a successful deployment with real, meaningful adoption
14:47 - The value in approaching implementation in “bite-size chunks”
17:35 - Managing the learning curve of a new solution while balancing a team’s day-to-day responsibilities
24:08 - Potential stumbling blocks during an implementation and how to avoid them
Guest Bio
Ravi Muntha
Gerent’s Senior Vice President of Delivery
Ravi brings over 25 years of towering experience in cloud-enabled enterprise transformations to his current role at Gerent, including 16 years at IBM, and over 8 years at Oracle consulting. He specializes in orchestrating highly productive and cost-effective delivery models by combining organizational design, financial transformation, and process improvement with leading-edge technology, both in the CRM and ERP space.
AOTC EP 37 - Marketing Cloud: Powerful But Complex. How Gerent’s Implementation Approach Works Best
Ahead of the Curve
19 minutes 24 seconds
4 years ago
AOTC EP 37 - Marketing Cloud: Powerful But Complex. How Gerent’s Implementation Approach Works Best
There is likely no more all-encompassing and muscular marketing tool available to marketers than Marketing Cloud from Salesforce.
More than a dozen fully integrated applications reside under the Marketing Cloud umbrella. Taken together, the combination can deliver expansive yet precise marketing campaigns, driven by AI and automation.
But it takes a substantial learning curve in order to fully grasp its capabilities. That’s why Gerent takes a unique approach to designing implementations. In this episode, you’ll hear Gerent’s solution architect and Marketing Cloud specialist, Ryan Clayton explain Gerent’s approach and why it works so well for clients.
Guest Bio
Ryan Clayton has been with Gerent for several years. He currently focuses on Marketing Cloud but his implementations, too numerous to count, have seen him working as a cloud architect, technical architect, and a senior developer success agent at Salesforce specializing in Marketing Cloud. He brings all that experience to bear for Gerent’s clients on a daily basis.
Key Ideas
02:03 – What separates Marketing Cloud from Salesforce CRM?
03:46 – How Ryan helps clients tackle the complexities of Marketing Cloud
4:56 – The starting point: the four key components that work for most clients
12:02 – Why the Gerent approach of “crawl, walk, run” makes so much sense with Marketing Cloud
12:59 – The proof that Gerent’s approach works: three case studies
Ahead of the Curve
Businesses in virtually every industry are finding tremendous value in deploying Salesforce within their organization. But with any new platform, software, or toolset, comes one major question for managers and team leaders: “How do I get my team to actually USE it?”
An effective implementation can be the difference between a widely adopted solution and one that goes largely unused and eventually gets quietly shuffled off. In this episode of Ahead of the Curve, we take a deep dive into Salesforce implementation, from planning to training to deployment, and look at how managers and directors can ensure a successful digital transformation from the ground up.
Key Ideas
01:56 - What should team leaders have ready on “Day Zero” of a Salesforce implementation
05:08 - How the digital transformation process is different for experienced businesses vs. those adopting a digital solution for the first time
11:13 - How managers can ensure a successful deployment with real, meaningful adoption
14:47 - The value in approaching implementation in “bite-size chunks”
17:35 - Managing the learning curve of a new solution while balancing a team’s day-to-day responsibilities
24:08 - Potential stumbling blocks during an implementation and how to avoid them
Guest Bio
Ravi Muntha
Gerent’s Senior Vice President of Delivery
Ravi brings over 25 years of towering experience in cloud-enabled enterprise transformations to his current role at Gerent, including 16 years at IBM, and over 8 years at Oracle consulting. He specializes in orchestrating highly productive and cost-effective delivery models by combining organizational design, financial transformation, and process improvement with leading-edge technology, both in the CRM and ERP space.
