In this episode we’re talking about building trust when it comes to sharing farm data.   Data is now one of the world’s most valuable commodities and needs to be protected, but we know that sharing data can improve profit and production on-farm. So how can farmers confidently share data with third parties like agtech providers?   This is a question the National Farmers' Federation sought to address when it developed the Australian Farm Data Code, a voluntary code of conduct and certification program that aims to improve adoption of agtech by ensuring farmers have comfort in how their data is used.     We speak to NFF Data Policy Manager Gabriela Ceregra about why the code was introduced and how agtech companies have responded.   We also talk to Pairetree Intelligence co-founder Hamish Munro, who explains how his product was the first to be certified by the Farm Data Code. Pairtree aims to stop farmers drowning in data, offering technology that translates data into a consistent format, puts it in context and sends it where it needs to go.   And we’re joined by Commonwealth Bank General Manager Agribusiness Natasha Greenwood. She talks about how Commbank has been collaborating with Pairtree to come up with ideas for streamlining the sharing of data between the bank and their farming customers.  www.agtechfinder.com