In this episode we’re talking about communication. It’s a topic at the heart of agtech adoption and there are also now agtech tools and platforms available to help the industry disseminate knowledge and build communities.   We speak to Food Agility CRC chief scientist David Lamb about the correlations between the use of social media and agtech adoption.   We’re joined by Emma Ayliffe, an agronomist and farmer, who co-founded Yacker, a social media app for farmers and the ag industry to share ideas and connect with each other.   And we chat to Queensland cattle farmer and podcaster Sam Fryer, who has been using Yacker to gain insights from farmers and others in the ag industry, particularly those operating a long way away from his north Queensland home.