We tell the stories of innovators at the intersection of agriculture and technology to answer the question: what really is agtech and why should you care?
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We tell the stories of innovators at the intersection of agriculture and technology to answer the question: what really is agtech and why should you care?
Putting cotton farmers at the forefront of the cotton industry, with Marzia Lanfranchi
Agtech - So What?
31 minutes 43 seconds
1 month ago
Putting cotton farmers at the forefront of the cotton industry, with Marzia Lanfranchi
This episode explores how the cotton industry often overlooks the farmers who grow the crop, focusing instead on fiber quality and pricing, which undermines true sustainability. Marzia Lanfranchi explains why recognizing cotton as an agricultural product is key to improving practices like regenerative farming, water use, and supply chain traceability.
Agtech - So What?
We tell the stories of innovators at the intersection of agriculture and technology to answer the question: what really is agtech and why should you care?
