How to Advertise Restricted Content on Google Ads in 2025

Google Ads gives businesses the power to reach billions of users — but not every ad is eligible to run. Some industries fall under restricted content, where ads are allowed only under strict conditions, regional laws, or special certifications.

In 2025, understanding restricted content is essential for advertisers in finance, healthcare, alcohol, gambling, and crypto. One compliance mistake can lead to ad disapproval, limited reach, or full account suspension across your entire MCC.

What Counts as Restricted Content

Restricted content includes products or services that are legal but sensitive. Common examples:

Alcohol: Only allowed in specific countries; ads must include responsible drinking messages.

Healthcare: Requires certification for online pharmacies and strict accuracy in medical claims.

Gambling: Needs local gambling licenses and responsible gaming disclaimers.

Finance: Requires transparency about APRs, repayment terms, and fees.

Crypto: Only licensed exchanges or wallets may advertise; mining hardware and NFT games may be exempt.

Each category demands geo-targeting precision, verified business documentation, and adherence to local regulations.

What Happens If You Violate Restrictions

Google’s AI-based review system can flag restricted ads in seconds. Depending on severity, you might face:

Ad Disapproval: Individual ad stops serving.

Limited Reach: Ads only serve in approved regions or age groups.

Certification Requests: You must submit proof or licenses before resuming campaigns.

Account Suspension: Repeated violations can cascade across linked accounts.

How to Stay Compliant

Review Google’s official policy updates monthly.

Apply for certifications early if operating in a restricted vertical.

Use accurate, transparent ad copy — no exaggerated or misleading claims.

Work with verified Google agency accounts for higher trust and fewer review delays.

Keep documentation ready: licenses, disclaimers, and approval proofs.

Why It Matters

Restricted advertising isn’t a roadblock — it’s a compliance framework that builds trust and ensures safe engagement with users. The best advertisers don’t avoid restrictions; they master them.

👉 Read the full 2025 guide here:

https://agrowth.io/blogs/google-ads/google-ads-restricted-content