In this conversation, Andrew and Rachel Woods discuss the importance of SEO and digital marketing for agritourism businesses. Rachel explains the basics of SEO, the significance of website infrastructure, and the impact of business listings on visibility. They delve into optimizing Google Business Profiles, the role of paid advertising, and actionable steps for business owners to enhance their online presence. Rachel also highlights red flags to watch for when hiring digital marketing services and emphasizes the long-term nature of SEO strategies.

Key takeaways:

• SEO is essential for increasing visibility and attracting customers.
• A well-structured website is crucial for effective SEO.
• Business listings can significantly enhance online presence.
• Optimizing your Google Business Profile is a key strategy.
• Paid advertising complements SEO efforts for immediate results.
• Regular updates and maintenance of online listings are necessary.
• Investing in professional SEO services can yield high returns.
• Understanding your ROI is critical for marketing success.
• SEO is a long-term strategy that requires patience and consistency.
• Small businesses should focus on foundational marketing elements.

Get a free website audit and more free tools and information on Rachael's website, https://woodsmarcom.com/ .