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Welcome to the AGPIAL audiobook production of

McKinsey and Company.

Technology, Media and Telecommunications Practice's article.

SaaS and the Rule of 40.

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Keys to the critical value creation metric.

Investors reward SaaS companies that hit this operating performance marker, yet a surprisingly small number have been able to do so.

Here’s how more can follow their industry leaders’ example.

by Paul Roche and Sid Tandon