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Today's guest is Sam LaCrosse, author of Value Economics, The Study of Identity. When I was introduced to Sam, he was described as just a regular guy, “a nobody. He hasn't done anything amazing. He is not extraordinary or impressive. He doesn't even have a Wikipedia entry. He's just an ordinary guy from Cleveland, Ohio, who now lives an ordinary life in Austin, Texas.” Here’s what’s not so ordinary…Sam got tired of the self-help books falsely telling people they could be anything...
