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Agile Marketing Interviews | Agile Marketing Blog - Home of Marketing Agility Podcast
Frank Days, Jim Ewel, and Melissa Reeve
83 episodes
7 months ago
A regular discussion with industry leaders about agile marketing and how to adapt the principles of agile project management in an increasingly social and real-time marketing world.
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Management
Business
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All content for Agile Marketing Interviews | Agile Marketing Blog - Home of Marketing Agility Podcast is the property of Frank Days, Jim Ewel, and Melissa Reeve and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A regular discussion with industry leaders about agile marketing and how to adapt the principles of agile project management in an increasingly social and real-time marketing world.
Show more...
Management
Business
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Justin Zimmerman returns to talk Scaling Agile Marketing
Agile Marketing Interviews | Agile Marketing Blog - Home of Marketing Agility Podcast
23 minutes 8 seconds
5 years ago
Justin Zimmerman returns to talk Scaling Agile Marketing


















This episode features Justin Zimmerman of RedX—you may recognize that name since he's been on the podcast before. We're checking back in with him to see how his agile journey has progressed and scaled. He talks about the importance of training and onboarding in the scaling process. He gets into what they call a "start right" process designed to make sure that new teams get launched in a way that increases their likelyhood of success over the longer term. Listen closely for his comments about why he avoids using the term "teams." And, of course, he talks about how they've applied and scaled agile methods. 
We hope you enjoy the show! 









Agile Marketing Interviews | Agile Marketing Blog - Home of Marketing Agility Podcast
A regular discussion with industry leaders about agile marketing and how to adapt the principles of agile project management in an increasingly social and real-time marketing world.