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Agile Marketing Interviews | Agile Marketing Blog - Home of Marketing Agility Podcast
Frank Days, Jim Ewel, and Melissa Reeve
83 episodes
7 months ago
A regular discussion with industry leaders about agile marketing and how to adapt the principles of agile project management in an increasingly social and real-time marketing world.
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Management
Business
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All content for Agile Marketing Interviews | Agile Marketing Blog - Home of Marketing Agility Podcast is the property of Frank Days, Jim Ewel, and Melissa Reeve and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A regular discussion with industry leaders about agile marketing and how to adapt the principles of agile project management in an increasingly social and real-time marketing world.
Show more...
Management
Business
https://is1-ssl.mzstatic.com/image/thumb/Podcasts116/v4/7c/88/0d/7c880d68-3bb7-b293-5a2e-90150ccdbf39/mza_6792819044191646135.png/600x600bb.jpg
Brian Homsi shares Agile Marketing Experiences at Bose
Agile Marketing Interviews | Agile Marketing Blog - Home of Marketing Agility Podcast
21 minutes 26 seconds
5 years ago
Brian Homsi shares Agile Marketing Experiences at Bose



















This episode features Brian Homsi who serves as an agile delivery manager at Aetna but who came on the show to speak about the agile transformation work that he helped lead at Bose. Brian is a cerified Scrum Master who helped introduce agile marketing at Bose. The approach was new to most of the the organization so he walks through how they introduced the approach and then he focused in on the process of scaling to nine teams that were working on some of Bose's most innovative products (sunglass speakers and AR). 
 In this session Brian touches on the role of:

* scrum of scrum
* an agile leadership guild
* agile methods (both Scrum and Kanban)

Thanks for listening and share you comments below!










Agile Marketing Interviews | Agile Marketing Blog - Home of Marketing Agility Podcast
A regular discussion with industry leaders about agile marketing and how to adapt the principles of agile project management in an increasingly social and real-time marketing world.