When Dan Comyns ran product & growth at Nexar, he helped turn “try-before-you-buy” from a risky idea into a repeatable system—and learned a simple truth: conversations beat campaigns. A scrappy experiment calling shoppers who’d abandoned checkout crushed every benchmark. That insight became Sellence: an AI sales OS that lets B2C brands talk 1:1 with every interested buyer (SMS/WhatsApp), follow up like your best rep, and escalate to humans when it matters. Even though Dan just started the company, he’s already working with brands across insurance, finance, real estate, and high-consideration e-commerce.
So how did he get here? Dan walked away from a safe PM track with no idea, stacked a graveyard of dead concepts, then followed the data: sell manually first, write the playbook with real conversations, and only then automate. He and his co-founder built multi-agent AI around that playbook (intent, negotiator, follow-up memory), added human guardrails where nuance matters, and kept shipping.
In this episode, you’ll hear:
• Turning abandoned intent into revenue: manual first, then automate
• Designing conversations, not campaigns—across SMS/WhatsApp/voice
• Quality that holds up: engagement signals, purchase attribution, human QA
• Where humans still win (nuance, culture, timing)—and how AI amplifies them
• Onboarding that works: consented phone numbers, simple hooks, clear playbooks
• Building in uncertainty: leaving the safe path, finding partners, fundraising as motion
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