If you’re a parent, you’ve probably heard of Nanit—the category leader that turned baby sleep into a measurable, improvable science. Co-founded and led by Assaf Glazer, Nanit became a unicorn and scaled to nine-figure annual sales, backed by Cornell, Technion, and dozens of peer-reviewed studies. Along the way, Assaf raised from top investors (including Upfront/Mark Suster), shipped brutally hard hardware, and built a brand parents still recommend.
Now he’s doing it again with Vinst, bringing AI to the most human place in the house: your kitchen.
Assaf and Haggai trace the arc from hustling soda cans in 5th grade to building a category-defining product, surviving hardware hell, stepping aside, and starting over—measuring everything, moving fast, and running into the storm.
What you’ll take away from this episode:
- How to decide what to measure so behavior actually changes (in teams and in life)
- Why early institutional money can create expensive mistakes—and how to avoid them
- Building brand the right way: purpose → vision → position (and the creative partners that matter)
- Hardware reality: backlogs, bad BOMs, missing sensors—and the day they removed the speaker to ship
- Fundraising truth: when everyone says “you’re a vitamin,” and you still have to win
- The AI era: hiring born athletes, designing for fast-moving tech, and keeping a small team that outperforms bigger ones
- Process control for everything: the same lens that works in semiconductors, the Air Force, textiles—and home cooking
- Why pros do the boring reps (weeklies, scorecards, post-mortems) and amateurs don’t
- The “buffalo rule”: when a storm is coming, run into it
This is a story about grit, judgment, and the quiet courage to start again—this time with better habits and a sharper map.
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Sponsors:
Kardz.Biz – “A business card too good to give away”
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