What started as a “texting call center” for real estate leads is now an enterprise platform powering millions of conversations across industries. Verse—acquired by NICE and trusted by brands in healthcare, higher ed, and financial services—evolved from 100% human to AI-first, with humans still in the loop to train, guide, and build trust.

Zapier CEO Wade Foster sits down with Verse co-founder Avi Tal to talk about how Verse layered automation one step at a time, why clients went from avoiding the word “AI” to demanding it, and how Zapier became their secret weapon for integrating with any CRM without armies of engineers.