Jay Croft, a marketing expert specializing in helping gyms engage the over-50 demographic. We talk about the essential marketing strategies and importance of understanding and targeting specific people based on their needs and locations. We discuss the significance of using appropriate imagery to represent older adults, addressing their unique concerns and motivations, and ensuring a welcoming experience.
Jay also shares insights from his book 'Selling Longevity: Over 50 Fitness can Transform Lives and Your Business' The episode aims to equip physical activity leaders with tools to effectively market their programs, enhance participant engagement, and challenge age-related stereotypes.
Links for Jay:
Jay's book Selling Longevity
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