This podcast episode I discuss ageism in the fitness industry, highlighting how it manifests subtly and overtly. I discuss issues like:
-the lack of older adults in marketing materials
-age-specific exercise classes that pigeonhole older people into limited options
-the youth-dominated landscape of fitness professionals
I also provide real-life examples of professionals making assumptions about older adults abilities that limits them. It's time to challenge these ageist norms.
Blog posts
4 Ways Ageism Shows up in Fitness-and How to Combat it
How Societal Expectations Shape the Fitness Perceptions of Older Adults
How Workout Environments Shape Our Expectations and Beliefs