Unlocking B2B Marketing Success with Paid Ads

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Agents of Change | B2B Agencies Best Practices

Leadtail Studios

24 episodes

1 day ago

Agency life is constantly changing - from client requests to industry regulation, it can be challenging to stay on top of the best practices and trends. Leadtail invites top agency marketers to discuss how they're facing these challenges, the best practices they use to stay on top, and where they see agencies and marketing trending in the years to come.

Marketing

Business

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All content for Agents of Change | B2B Agencies Best Practices is the property of Leadtail Studios and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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Unlocking B2B Marketing Success with Paid Ads

Agents of Change | B2B Agencies Best Practices

25 minutes

2 years ago

Unlocking B2B Marketing Success with Paid Ads

Join us on this episode of our podcast as we dive into the world of B2B marketing and explore the impact of paid ads. Apoorv Sharma, a seasoned B2B marketer, shares his insights and strategies for leveraging first-party data, understanding customer psychology, and optimizing ad flows. Get ready to take your B2B marketing game to the next level! ______ CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/lead... Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/ ______ Show Notes: 00:00 Intro 01:07 Meet Apoorv Sharma 03:59 The 3 Steps of Tapping into the Psychology of Paid Ads 04:03 Tapping into the Psychology of Paid Ads 08:13 Where Should Marketers go to get The Metrics They Need? 10:22 What Are Metrics We Should be Digging Into? 12:17 Optimizing for the "Flow" of Pages, Not Just for the Page 13:03 What Are Marketer's Blindspots When Creating Paid Campaigns? 14:25 Google Ads Messaging Doesn't Need to Be So Complicated 15:58 What Resources Should Marketers Look to When Learning Paid? 17:25 Why B2B Paid Ad Is Difficult to Measure 19:12 How Do You Get Around Marketing Burnout? 21:50 What Projects Are Apoorv Excited About?