The Power of Collaboration in Content Creation and Design

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Agents of Change | B2B Agencies Best Practices

Leadtail Studios

24 episodes

1 week ago

Agency life is constantly changing - from client requests to industry regulation, it can be challenging to stay on top of the best practices and trends. Leadtail invites top agency marketers to discuss how they're facing these challenges, the best practices they use to stay on top, and where they see agencies and marketing trending in the years to come.

Marketing

Business

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All content for Agents of Change | B2B Agencies Best Practices is the property of Leadtail Studios and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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The Power of Collaboration in Content Creation and Design | Asen Marketing

Agents of Change | B2B Agencies Best Practices

26 minutes 56 seconds

2 years ago

The Power of Collaboration in Content Creation and Design | Asen Marketing

In the fast-paced world of marketing, collaboration and teamwork play a crucial role in creating impactful content and design. In this episode of Agents of Change, Amanda Myers and Sam White from Asen Marketing shared their insights on the importance of collaboration between content creators and designers. They discuss the challenges of switching between B2B and B2C mindsets, the role of consumer psychology, and the benefits of incorporating fresh perspectives. This blog post explores the key takeaways from their conversation and highlights the power of collaboration in content creation and design. ______ CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/leadtail/ Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/ ______ 00:00 Intro 01:01 Introducing Amanda Myers and Sam White 02:20 Navigating Between B2B and B2C Mindsets 03:34 The Importance of Knowing Your Audience 05:24 "Invisible Downtime" in Marketing 06:14 The Advantage of a Fresh Perspective 09:55 How Amanda Myers Stays Creative 11:15 Asen Marketing's Collaborative Process for Content Creation 13:24 Approaching Creative Projects Where Direction is Lacking 15:19 Asen's Tools and Processes for Communication and Project Management 16:43 Surprises and Experiences in Agency Life 17:50 The Difference Between a Partner and a Vendor 18:54 Clarifying the Role of Marketing and Sales 20:23 Trying New Things and Evolving in a Smaller Agency 23:58 Advice for Content Teams and Creatives 26:31 Wrap Up --------- Learn more about Asen Marketing: https://asenmarketing.com/