The Future of B2B Marketing: Insights from a Digital Marketing Director

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Agents of Change | B2B Agencies Best Practices

Leadtail Studios

24 episodes

1 week ago

Agency life is constantly changing - from client requests to industry regulation, it can be challenging to stay on top of the best practices and trends. Leadtail invites top agency marketers to discuss how they're facing these challenges, the best practices they use to stay on top, and where they see agencies and marketing trending in the years to come.

Marketing

Business

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Marketing

Business

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The Future of B2B Marketing: Insights from a Digital Marketing Director | AI, Analytics, and More!

Agents of Change | B2B Agencies Best Practices

32 minutes 2 seconds

2 years ago

The Future of B2B Marketing: Insights from a Digital Marketing Director | AI, Analytics, and More!

In this interview, we dive deep into the world of B2B marketing with a seasoned digital marketing director. Get ready to uncover the latest trends, strategies, and technologies that are shaping the future of B2B marketing. From harnessing the power of AI and analytics to optimizing SEO and goal-setting, this interview is packed with valuable insights and actionable advice. Whether you're a marketer, entrepreneur, or business owner, this is a must-watch conversation to stay ahead in the ever-evolving world of B2B marketing. ___ Show Notes 00:00 Introductions 01:32 Understanding the Evolving Landscape of B2B Marketing 05:17 The Power of AI and Analytics in B2B Marketing 09:38 Setting Realistic Goals in B2B Marketing Campaigns 15:40 Calculating Marketing Efforts ROI in B2B 17:56 Why Attribution has Become a Hot Button Issue 20:10 Keeping up With Changes in Digital Marketing 23:34 How to Balance Client Needs with Reality in B2B Marketing Agency Work 25:00 The Impact of Long Sales Cycles on Analyzing Marketing Performance 27:18 Understanding the KPIs Your Agency is Being Measured Against 29:05 Sagefrog's New Product 30:54 Wrap up and conclusions