The Evolution of Marketing Strategies: Product-Led Growth vs. Sales-Led Growth

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Agents of Change | B2B Agencies Best Practices

Leadtail Studios

24 episodes

1 day ago

Agency life is constantly changing - from client requests to industry regulation, it can be challenging to stay on top of the best practices and trends. Leadtail invites top agency marketers to discuss how they're facing these challenges, the best practices they use to stay on top, and where they see agencies and marketing trending in the years to come.

Marketing

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Marketing

Business

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The Evolution of Marketing Strategies: Product-Led Growth vs. Sales-Led Growth

Agents of Change | B2B Agencies Best Practices

27 minutes 41 seconds

2 years ago

The Evolution of Marketing Strategies: Product-Led Growth vs. Sales-Led Growth

Join us as we dive into a conversation with Amit Bivas, a seasoned global marketing executive with over 15 years of B2B marketing experience. We explore the concepts of Product-Led Growth (PLG) and Sales-Led Growth (SLG), uncovering the commonalities and differences between these strategies. Discover how PLG harnesses user-centric experiences, while SLG relies on human interaction and traditional business approaches. Gain insights into the evolving buyer's journey and the role of personas in shaping marketing strategies. Tune in for a thought-provoking discussion on the future of B2B marketing. All of this and more on this episode of Agents of Change, brought to you by Leadtail. ______ CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/lead... Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/ ______ Show Notes: 00:00 Introductions 01:58 Product-led Growth vs. Sales-led Growth 04:33 The Nature of PLG vs. SLG 06:39 Marketing's Role in PLG and SLG 09:25 Shifting Buyer Behaviors 13:14 The Content Approach in PLG vs. SLG 15:31 What Drives The Decision to be PLG or SLG? 17:04 How Companies Can Transition to PLG 20:10 How Amit is Navigating his "Time Debt" 26:07 Balancing Life's Elements