Targeting Beyond the Buyer: Effective Content Strategies for B2B Influencers and Decision-Makers

https://is1-ssl.mzstatic.com/image/thumb/Podcasts122/v4/12/00/b0/1200b06c-3b11-2c76-c2d0-bc2c9a9ef92f/mza_6717919985856334149.jpg/600x600bb.jpg

Agents of Change | B2B Agencies Best Practices

Leadtail Studios

24 episodes

6 days ago

Agency life is constantly changing - from client requests to industry regulation, it can be challenging to stay on top of the best practices and trends. Leadtail invites top agency marketers to discuss how they're facing these challenges, the best practices they use to stay on top, and where they see agencies and marketing trending in the years to come.

Marketing

Business

RSS

All content for Agents of Change | B2B Agencies Best Practices is the property of Leadtail Studios and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/31473906/31473906-1667240685836-fd0f1c6c818bb.jpg

Targeting Beyond the Buyer: Effective Content Strategies for B2B Influencers and Decision-Makers

Agents of Change | B2B Agencies Best Practices

33 minutes 51 seconds

2 years ago

Targeting Beyond the Buyer: Effective Content Strategies for B2B Influencers and Decision-Makers

Join this insightful session led by a renowned B2B marketing strategist as she shares her innovative approach to persona development and content marketing.

Discover:

✔️How to build persona storylines that capture the attention and curiosity of your target audience

✔️ How to leverage the power of Q&A-style conversations

✔️ How to align your content strategy with the buyer's journey, create momentum, and deliver the right content to the right personas at the right time ______ CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/lead... Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/ ______ Show Notes: 00:00 Intro 02:05 Why Buyer Personas Need to be Separated From Titles 03:41 Does Your Marketing Department Have Too Many Personas? 05:17 "Persona's Are Roles, Not Titles" 06:47 Stop Building Personas That Are Too High Level! 13:29 How Ardath Turns Personas Into a Content Strategy 18:30 How to Tell Stories through Your Content 20:41 The C-Suite Doesn't Care About Your Product Until the Team Does 25:44 How to Rediscover the Zest in Marketing 32:00 Key Takeaways and Wrap Up