In this episode of Agents of Change, Gabriel Gomez joins us to talk about strategies for a Consumer-First B2B World. This world is where companies focus on their customers first, and everything is done to ensure that the customer has the best possible experience. We'll be discussing topics such as B2B and B2C marketing, social media marketing, and how to use consumer-focused technology in your business. By the end of this video, you'll have a better understanding of how to reach your target audience using modern marketing techniques whether you are a B2B or B2C business. ____ CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/lead... Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/ ____ 00:00 Introductions 01:57 The Marketing Evolution in B2C and B2B Audiences 03:23 What Audiences B2B Marketers are Missing Out On 05:15 B2B Approaches Marketers Should Be Taking 07:11 Should B2B Marketers Refine Their Strategies 08:40 Keeping People in Mind as B2B Marketers 10:27 Ideas to Bring Into the B2B Landscape from B2C 13:00 Embracing the Fun Side of B2B Marketing 15:22 Getting the Buy In 18:30 What Should B2C Remove From Their Strategy 22:27 Getting a Healthy Channel Mix 24:25 Social Media Not Being the Silver Bullet 25:54 Outro