How to Bridge Sales & Marketing: Insights with Tiffany Otten from Power Digital

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Agents of Change | B2B Agencies Best Practices

Leadtail Studios

24 episodes

1 day ago

Agency life is constantly changing - from client requests to industry regulation, it can be challenging to stay on top of the best practices and trends. Leadtail invites top agency marketers to discuss how they're facing these challenges, the best practices they use to stay on top, and where they see agencies and marketing trending in the years to come.

Marketing

Business

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All content for Agents of Change | B2B Agencies Best Practices is the property of Leadtail Studios and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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How to Bridge Sales & Marketing: Insights with Tiffany Otten from Power Digital | Agents of Change

Agents of Change | B2B Agencies Best Practices

32 minutes 12 seconds

1 year ago

How to Bridge Sales & Marketing: Insights with Tiffany Otten from Power Digital | Agents of Change

🚀 Welcome to another episode of Agents of Change, the go-to podcast for future-focused insights in B2B marketing. Join your host, Danielle O'Neil, as she welcomes Tiffany, a seasoned B2B marketing strategist from Power Digital Marketing, to delve deep into the evolving world of sales and marketing integration. 🔗 Don't miss the in-depth discussions on how B2B companies can reduce friction between sales and marketing teams to drive unparalleled growth. Whether you’re a marketing professional, business leader, or sales strategist, this episode offers practical tips and strategic insights that will help you harness the full potential of your team. 🎯 Key Highlights: The Crucial Role of Cold Outreach: Discover why mastering cold outreach can make you the most crucial messaging asset in your company. Sales to Marketing Transition: Tiffany discusses her seamless transition from sales to marketing and how it offers a unique perspective on generating and nurturing leads. Strategic Marketing Alignment: Learn how aligning sales and marketing strategies can significantly enhance deal velocity and revenue. Building a Recognizable Brand: Insights on why establishing a strong brand presence before sales interaction simplifies the sales process and boosts efficiency. Educational Role of Marketers: Explore the importance of educating clients about consistent branding and messaging to set the stage for customer interactions. 👀 Watch, learn, and be inspired to transform your approach to B2B marketing and sales. For more insights and episodes, subscribe to our channel and hit the bell icon to stay updated! ---------- Show Notes: 0:00 - Introduction 1:04 - Tiffany’s Journey from Sales to Marketing 2:13 - The Value of Cold Outreach in B2B 4:30 - Aligning Sales and Marketing Strategies 6:30 - Enhancing Deal Velocity Through Marketing 11:21 - Building and Leveraging a Strong Brand 12:27 - Educating Clients on Consistent Branding and Messaging 18:41 - Conclusion and Final Thoughts