How a PR-Led B2B Marketing Agency is Generating Leads For Their Clients

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Agents of Change | B2B Agencies Best Practices

Leadtail Studios

24 episodes

1 day ago

Agency life is constantly changing - from client requests to industry regulation, it can be challenging to stay on top of the best practices and trends. Leadtail invites top agency marketers to discuss how they're facing these challenges, the best practices they use to stay on top, and where they see agencies and marketing trending in the years to come.

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Marketing

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How a PR-Led B2B Marketing Agency is Generating Leads For Their Clients | Mike Maynard, Napier

Agents of Change | B2B Agencies Best Practices

29 minutes 32 seconds

2 years ago

How a PR-Led B2B Marketing Agency is Generating Leads For Their Clients | Mike Maynard, Napier

Mike Maynard approaches marketing different from most agency marketers. Leading with PR as a strategy at Napier, Mike has generated leads for clients, clarified marketing data, and repurposed content for massive results. Mike joined us to talk about separating business and marketing metrics, the pitfalls of over-targetting , and how to multiply the impact of a single piece of content. ____

Learn more about Napier ____ CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/leadtail/ Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/ ____ Timestamps: 00:00 Intro 01:17 What is Napier? 02:01 How does a PR Led Marketing Agency Use Metrics? 04:32 How can you separate marketing metrics from business metrics? 06:04 How does Napier ensure they're aligned with their clients? 09:59 Vanity Metrics vs. Impactful Metrics 11:40 Where is B2B Marketing Headed? 13:42 The Pitfalls of Over-targeting 14:54 How is a PR-led Marketing Agency Different from a Traditional Marketing Agency? 17:28 How Napier is Helping Multiply Client's Content Impact 20:35 Why Napier is Employee-Owned 23:09 Navigating Agency Partnerships