ABM With a Side of Data: Building an ABM Program in a Dip

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Agents of Change | B2B Agencies Best Practices

Leadtail Studios

24 episodes

1 week ago

Agency life is constantly changing - from client requests to industry regulation, it can be challenging to stay on top of the best practices and trends. Leadtail invites top agency marketers to discuss how they're facing these challenges, the best practices they use to stay on top, and where they see agencies and marketing trending in the years to come.

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Marketing

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ABM With a Side of Data: Building an ABM Program in a Dip | Adrianna Shukla, DemandScience

Agents of Change | B2B Agencies Best Practices

24 minutes 20 seconds

2 years ago

ABM With a Side of Data: Building an ABM Program in a Dip | Adrianna Shukla, DemandScience

"ABM isn't a tactic, ABM is the strategy."

Adrianna Shukla, Senior Director of Marketing a DemandScience, joins your host Danielle O'Neil to breakdown the nitty-gritty of where to focus your ABM strategies, how to get data on leads that gives meaningful insights, and why it might be time to brush up on the fundamentals when organizations are looking to cut budgets.

LEARN more about DemandScience: https://demandscience.com/

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