Conversations with agency leaders about how and why they built (and often sold) their agencies. Each episode is a 60 minute interview with a prominent agency founder or CEO, telling their founder story, their unique approach to client management, hiring, and culture, and the challenges and lessons they have learned over the years.
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Conversations with agency leaders about how and why they built (and often sold) their agencies. Each episode is a 60 minute interview with a prominent agency founder or CEO, telling their founder story, their unique approach to client management, hiring, and culture, and the challenges and lessons they have learned over the years.
Marcel Petitpas, CEO and Co-Founder of Parakeeto, talks about how his firm helps agencies and professional service firms measure and improve profitability. He outlines the primary reasons agencies struggle with profitability, which often boils down to "poor delivery margins." He discusses key issues like underpricing, inefficient use of labor, and poor utilization of staff as common causes for low profitability. He explains how agencies should focus on improving operational efficiency by either lowering labor costs or increasing revenue from labor.
Agentic Shift
Conversations with agency leaders about how and why they built (and often sold) their agencies. Each episode is a 60 minute interview with a prominent agency founder or CEO, telling their founder story, their unique approach to client management, hiring, and culture, and the challenges and lessons they have learned over the years.
