Taking KURU Footware to Shopify Plus (Magento Migration)

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Agency X

agency-x

65 episodes

5 days ago

Agency X — a podcast that takes you behind the scenes of running a digital agency. Hosted by John and Tommy, we dive deep into the world of ecommerce, digital strategy, and the evolving landscape of marketing technology. From the challenges of building a brand to mastering the latest tools shaping the future of commerce, Agency X offers insights drawn from real experiences at Avex. Each week, we break down what works, what doesn’t, and the bold moves that drive growth for leading brands. Whether you’re an entrepreneur, marketer, or ecommerce enthusiast, Agency X is your go-to for practical str

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All content for Agency X is the property of agency-x and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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Taking KURU Footware to Shopify Plus (Magento Migration) | Sean McGinnis

Agency X

39 minutes 6 seconds

2 years ago

Taking KURU Footware to Shopify Plus (Magento Migration) | Sean McGinnis

Sean McGinnis is President & Integrator at KURU Footwear (https://www.kurufootwear.com). Sean has been a digital marketing leader since 2006 and has led customer acquisition and lead gen for Fortune 50 and Startup companies across a breadth of products and services. Sean is currently focused on meeting the growth targets of KURU Footwear, a rapidly scaling D2C eCommerce company focused on building stylish shoes to fight foot pain.

In this episode of Agency X, John and Sean discuss

2:00 EOS and using a paid implementor

6:00 Changes in digital marketing over the years and getting started in law, home theatre, and DVD reviews and keyword stuffing on long running pages

16:25 Challenges within the business of growing (Magento 2)

20:00 Going from being an IT business with Magento to an ecommerce business with Shopify

25:45 Impact of iOS 14.5

33:00 Impact of Google changes on SEO 3

7:00 Growing your affiliate and content network with a product that solves a problem