5 years ago it was easy to grow a DTC brand with social media ads….
Today, it’s 100X more difficult.
Here are 3 things successful eCommerce brands are doing today, that you’re probably not.
Social media ads still need to be part of your advertising plans, but if you're not focusing on these three things, you’re leaving money (and customers) on the table.
Everyone wants an easy solution, but growing a successful brand is never easy.
The brands winning right now do these 3 things very well, and it's not a one-size-fits-all approach.
Brand awareness is how familiar customers are with your brand and what it stands for. Focusing here helps you to attract new customers and build relationships with existing ones. Beyond just running branded ads, you need to focus on organic social, storytelling, and…our next point. Community.
Building a community around your brand means creating a group of people who are passionate (or obsessed) about your brand and its products. A strong community will help you to build brand awareness, generate word-of-mouth, and get feedback from your customers.
Brand collaborations and partnerships between two or more brands are great for reaching new audiences, cross-promoting your products, and increasing both brand awareness and community. When done well, brand collaborations can be a win-win for both brands involved.
If you’re struggling with performance marketing right now, you’ll thank yourself 5 years from now, because you started to focus on your brand.