Welcome to Agency Thinking, conversations around all things creative and marketing agency: working in them, working for them, leaving them to do your own thing, starting or rebooting an agency ... and more.
In Season 1 we talked through the areas that co-host Dave needed to address, to launch his content consultancy.
Season 2 sees me chat with compadres who work with agencies: e.g creative, tech, pm, planning partners: how does the ecosystem work and what can that teach agencies?
Agency Thinking is brought to you by agency growth coach Mark Kelly.
Season 1 was produced by Word and Mouth.
All content for Agency Thinking is the property of Mark Kelly and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Agency Thinking, conversations around all things creative and marketing agency: working in them, working for them, leaving them to do your own thing, starting or rebooting an agency ... and more.
In Season 1 we talked through the areas that co-host Dave needed to address, to launch his content consultancy.
Season 2 sees me chat with compadres who work with agencies: e.g creative, tech, pm, planning partners: how does the ecosystem work and what can that teach agencies?
Agency Thinking is brought to you by agency growth coach Mark Kelly.
Season 1 was produced by Word and Mouth.
Season 1 Episode 4: Creating Value Propositions - put in the work and reap the rewards.
Agency Thinking
31 minutes 57 seconds
6 years ago
Season 1 Episode 4: Creating Value Propositions - put in the work and reap the rewards.
In this episode Mark talks Dave through Value Propositions: what they are and why you need one. And explains how Dave can then 'unpack' them in his marketing collateral. VPs are as useful (and important!) to a startup as an agency looking to reboot.
Agency Thinking
Welcome to Agency Thinking, conversations around all things creative and marketing agency: working in them, working for them, leaving them to do your own thing, starting or rebooting an agency ... and more.
In Season 1 we talked through the areas that co-host Dave needed to address, to launch his content consultancy.
Season 2 sees me chat with compadres who work with agencies: e.g creative, tech, pm, planning partners: how does the ecosystem work and what can that teach agencies?
Agency Thinking is brought to you by agency growth coach Mark Kelly.
Season 1 was produced by Word and Mouth.
