Welcome to Agency Thinking, conversations around all things creative and marketing agency: working in them, working for them, leaving them to do your own thing, starting or rebooting an agency ... and more.
In Season 1 we talked through the areas that co-host Dave needed to address, to launch his content consultancy.
Season 2 sees me chat with compadres who work with agencies: e.g creative, tech, pm, planning partners: how does the ecosystem work and what can that teach agencies?
Agency Thinking is brought to you by agency growth coach Mark Kelly.
Season 1 was produced by Word and Mouth.
All content for Agency Thinking is the property of Mark Kelly and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Agency Thinking, conversations around all things creative and marketing agency: working in them, working for them, leaving them to do your own thing, starting or rebooting an agency ... and more.
In Season 1 we talked through the areas that co-host Dave needed to address, to launch his content consultancy.
Season 2 sees me chat with compadres who work with agencies: e.g creative, tech, pm, planning partners: how does the ecosystem work and what can that teach agencies?
Agency Thinking is brought to you by agency growth coach Mark Kelly.
Season 1 was produced by Word and Mouth.
Season 1 Episode 3: Are you talking to me? The power of Buyer Personas.
Agency Thinking
38 minutes 8 seconds
6 years ago
Season 1 Episode 3: Are you talking to me? The power of Buyer Personas.
Being (really) clear about who your ideal client is will put you in great shape, as you grow your creative business / agency. Mark talks to Dave about a practical approach to defining and visualising his ideal clients: his Buyer Personas.
Agency Thinking
Welcome to Agency Thinking, conversations around all things creative and marketing agency: working in them, working for them, leaving them to do your own thing, starting or rebooting an agency ... and more.
In Season 1 we talked through the areas that co-host Dave needed to address, to launch his content consultancy.
Season 2 sees me chat with compadres who work with agencies: e.g creative, tech, pm, planning partners: how does the ecosystem work and what can that teach agencies?
Agency Thinking is brought to you by agency growth coach Mark Kelly.
Season 1 was produced by Word and Mouth.
