Hold on to your butts! In this episode of The Agency Rocket Show, hosts Liz and Chelsea break down the anatomy of a great website—from the brand strategy that should inform every page, to the technical and UX details that separate a scroll-worthy site from one that makes users bail in three seconds. We'll cover everything from: Why “pretty” isn’t a strategy (and how to stop designing for yourself instead of your users) How to define your site’s real job: lead gen, storytelling, donor outreach, or credibility Balancing SEO and humanity, so your site ranks and doesn't read like AI slop The tech side nobody tells you about, like image weight, load time, and Google indexing The unsung heroes: accessibility, site maintenance, and post-launch client support Between jokes about aging, filters, and filler (literally and figuratively), we'll unpack what makes a web project actually succeed... and why it’s always worth doing it the right way, even when it’s not the easy way.So if you take nothing else from this episode: make it strategic, make it work... and then you can make it pretty.