What if your biggest risk isn’t a bad quarter, but a bad habit? What if you're a leader who doesn’t lead, your team is flying blind, and knowledge is stuck in people’s heads instead of in systems? Podcaster and agency consultant Drew McLellan guides us through the biggest agency pitfalls and how to avoid them.
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What if your biggest risk isn’t a bad quarter, but a bad habit? What if you're a leader who doesn’t lead, your team is flying blind, and knowledge is stuck in people’s heads instead of in systems? Podcaster and agency consultant Drew McLellan guides us through the biggest agency pitfalls and how to avoid them.
Stop pitching like it’s 2012: new rules for growth. With Duncan Wood (Ingenuity)
Agency Life International by Teamleader
50 minutes
4 months ago
Stop pitching like it’s 2012: new rules for growth. With Duncan Wood (Ingenuity)
Business development for agencies has changed dramatically. CMOs no longer take meetings on a whim. Your website is your shop window. And good work is no longer a ticket to new clients. Duncan Wood (Ingenuity, Mad//Fest) shares what agencies should do today to get on the radar – and to stay there: sharper propositions, better casting, and long-term thinking. ‘I think agencies need to wake up a little bit.’
Agency Life International by Teamleader
What if your biggest risk isn’t a bad quarter, but a bad habit? What if you're a leader who doesn’t lead, your team is flying blind, and knowledge is stuck in people’s heads instead of in systems? Podcaster and agency consultant Drew McLellan guides us through the biggest agency pitfalls and how to avoid them.
