What makes sports marketing different from any other industry? In this episode, our colleagues speak with Sharon Bennett, Head of Client Services at WePlay – the agency behind some of the biggest names in global sports.Sharon shares what it takes to work at the fast pace of elite clubs like Paris Saint-Germain, how to win clients’ trust when everything changes by the season, and why emotion, agility, and data must go hand in hand.How do you balance long-term brand building with short-term res...
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What makes sports marketing different from any other industry? In this episode, our colleagues speak with Sharon Bennett, Head of Client Services at WePlay – the agency behind some of the biggest names in global sports.Sharon shares what it takes to work at the fast pace of elite clubs like Paris Saint-Germain, how to win clients’ trust when everything changes by the season, and why emotion, agility, and data must go hand in hand.How do you balance long-term brand building with short-term res...
Game on: Winning the Champions League – with Sharon Bennett (ENGL) | #37
Agency Life Deutschland by Teamleader
44 minutes
3 months ago
Game on: Winning the Champions League – with Sharon Bennett (ENGL) | #37
What makes sports marketing different from any other industry? In this episode, our colleagues speak with Sharon Bennett, Head of Client Services at WePlay – the agency behind some of the biggest names in global sports.Sharon shares what it takes to work at the fast pace of elite clubs like Paris Saint-Germain, how to win clients’ trust when everything changes by the season, and why emotion, agility, and data must go hand in hand.How do you balance long-term brand building with short-term res...
Agency Life Deutschland by Teamleader
What makes sports marketing different from any other industry? In this episode, our colleagues speak with Sharon Bennett, Head of Client Services at WePlay – the agency behind some of the biggest names in global sports.Sharon shares what it takes to work at the fast pace of elite clubs like Paris Saint-Germain, how to win clients’ trust when everything changes by the season, and why emotion, agility, and data must go hand in hand.How do you balance long-term brand building with short-term res...
