In this episode, Chip and Gini discuss the impact of AI on small agencies, focusing on the high expectations and possible disappointments it poses. They reference a recent article from The Atlantic, which highlights a study showing that AI can sometimes decrease efficiency.



They caution against overhauling business models based solely on AI’s current capabilities, stressing that while AI can assist with tasks and improve efficiency, it cannot fully replace human judgment and creativity.



The conversation extends to the challenges of integrating AI without sacrificing the development of new talent and ensuring that the evolving role of AI adds value rather than causing disruption.



Key takeaways




* Chip Griffin: “It’s not about AI being either the panacea or evil, it’s that we may be adjusting our models too much too quickly.”



* Gini Dietrich: “AI is great for some things but it cannot replace human beings yet.”



* Chip Griffin: “It is incredibly likely that all of the providers of AI are going to start ratcheting up the prices. And so what looks today like a huge cost savings likely may not be in just a few short years.”



* Gini Dietrich: “How do we bring new college graduates into the workforce, and what are we teaching them?”




Resources




* Just How Bad Would an AI Bubble Be? (The Atlantic)




Related




* Should AI upend your agency business model today?



* Using AI the right way for agency biz dev



* CWC 10: Neville Hobson on AI and machine learning in PR





View Transcript
The following is a computer-generated transcript. Please listen to the audio to confirm accuracy.



Chip Griffin: Hello and welcome to another episode of the Agency Leadership Podcast. I’m Chip Griffin.



Gini Dietrich: And I am Gini Dietrich.



Chip Griffin: And Gini, I think, you know, I think AI is gonna solve all of my problems. We’ve said this before, but I, I really, I’m gonna change my whole business model around it.



Gini Dietrich: I think you should fire everybody.



You could fire me as your co-host. AI can just do it for you.



Chip Griffin: You know, I mean, I wonder if the AI would talk back less.



Gini Dietrich: Probably, although if I program it, I’ll program it for you so that it, it talks back a sufficient amount.



Chip Griffin: Excellent, excellent. Just, just what I need.



Gini Dietrich: You’re welcome.



Chip Griffin: Oh, at least, you know, maybe, maybe the AI wouldn’t yawn at me like you did just before we started recording, so



Gini Dietrich: I shouldn’t even be tired either.



I got nine hours of sleep last night.