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Agency Leadership Podcast
Chip Griffin and Gini Dietrich
100 episodes
3 weeks ago
The Agency Leadership Podcast provides insights for agency owners and executives. Co-hosts Chip Griffin and Gini Dietrich share practical advice and industry news relevant to PR and marketing agency leaders.
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Marketing
Business
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All content for Agency Leadership Podcast is the property of Chip Griffin and Gini Dietrich and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Agency Leadership Podcast provides insights for agency owners and executives. Co-hosts Chip Griffin and Gini Dietrich share practical advice and industry news relevant to PR and marketing agency leaders.
Show more...
Marketing
Business
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Are you ghosting your own agency?
Agency Leadership Podcast
21 minutes 37 seconds
3 weeks ago
Are you ghosting your own agency?

In this episode, Chip and Gini discuss a Reddit post about an agency leader going MIA and the repercussions for the team. They elaborate on the importance of communication, perception, and flexibility for agency owners.



The conversation includes personal anecdotes from both hosts, highlighting the need for frequent touchpoints, setting clear expectations, and maintaining a balance between taking personal time and being present for the team. They also stress the significance of transparency during challenging times and the benefits of empowering employees to reduce bottlenecks.



Key takeaways




* Gini Dietrich: “As an owner, I think that you absolutely should be taking time to do things that you’re passionate about. But not at the expense of the business, or of your employees.”



* Chip Griffin: “If it’s industry events that are causing you to be absent, make sure that the team understands why and how that fits into the bigger picture.”



* Gini Dietrich: “If you’re consistently having weekly one-to-one meetings, if you’re consistently communicating with them, these things will be mitigated just by the mere fact that you’re talking to your team.”



* Chip Griffin: “And just as important as talking with your team, you’ve got to listen to them.”




Related




* Weekly 1:1 meetings make a big difference for your agency



* Building trust and letting your team shine





View Transcript
The following is a computer-generated transcript. Please listen to the audio to confirm accuracy.



Chip Griffin: Hello and welcome to another episode of the Agency Leadership Podcast. I’m Chip Griffin.



Gini Dietrich: And I’m Gini Dietrich.



What is happening?



Chip Griffin: That effect really only works if you’re watching this.



Gini Dietrich: I don’t know what just happened.



Chip Griffin: I, I slid off screen. I went MIA.



Gini Dietrich: Oh my gosh. So I don’t even, that was, that was, I think, the best, the best intro we’ve ever had. You just left the screen. And even though I knew what the topic was, I was like, what is happening right now?



Chip Griffin: So it’s just, it’s my way of encouraging listeners to become viewers because. It just, it completely loses the impact of, if you only listened to that portion of it. I, I don’t know how much impact you have, but from watching it either, but, you know, at least it’s, at least you understand what’s going on.



Gini Dietrich: He literally just left the screen.



Chip Griffin: I left the screen. But no, we are, we are, we were inspired by a Reddit post and we haven’t gone to the Reddit well for quite some time.



Gini Dietrich: We haven’t, no. Yeah.



Chip Griffin: So we decided to go back to Reddit and see what people were talking about. And so there is a relatively recent thread there where an agency employee says the principle of their firm has gone completely MIA, leaving them to do all of the work and feeling abandoned by the owner.



That seems like a worthy topic to be discussing.



Agency Leadership Podcast
The Agency Leadership Podcast provides insights for agency owners and executives. Co-hosts Chip Griffin and Gini Dietrich share practical advice and industry news relevant to PR and marketing agency leaders.