What happens when the heart of a company beats just as strongly as its technology? Jason sits down with Paul Hawkins, CEO at HawkSoft, for an in-person Executive Session at HawkSoft HQ. From family roots and servant leadership to AI, agency tech trends, and the story behind the Purple Cow, this conversation is as much about people as it is about platforms. Key Topics: Why HawkSoft hires 80% on culture and 20% on skill The role of family and faith in shaping HawkSoft’s leadership style Paul’s journey from dairy farm to software founder Technology shifts that moved from “peripheral” to core in agencies How AI and system integration are reshaping agency workflows Lessons on servant leadership and building other leaders Advice Paul would (and wouldn’t) give his younger self The story of HawkSoft’s Purple Cow movement Why people, not products, define a company’s success Building a workplace culture that wins awards year after year Reach out to: Paul Hawkins Jason Cass Visit Website: HawkSoft Agency Intelligence Produced by PodSquad.fm