AI has officially tilted the playing field. Cody Schneider breaks down why verticalized, productized agencies can now operate at enterprise output with tiny teams—using voice agents, UGC ad automations, and “vibe analytics” that turn raw data into decisions in minutes, not months. We get into real examples (med spas, restaurants, law firms), margins (60–70% possible), and how his new product Graphed turns connected sources (Shopify, GA, Klaviyo, ads) into instant reports, dashboards, and insights.
Guest
Cody Schneider — Serial entrepreneur, trend spotter, and founder of Graphed, an AI analytics platform for fast, contextual reporting.
Guest Links
Sponsor
This episode is brought to you by Opal — spend management built for performance marketers: seamless payments and automated ad-spend control.
What we cover
- Why “one-person agencies” win: automations, productized deliverables, and vertical focus
- Real margins today (and why 60–70% is doable with the right stack)
- Building AI ad workflows: script research → UGC video generation → editing → launch
- Voice agents as SDRs: replying, qualifying, and booking via Calendly 24/7
- Client-facing chatbots trained on your delivery docs to reduce CS time
- “Vibe analytics”: asking broad questions of your data and getting actions back
- Graph’s thesis: data → insight → action without the BI learning curve
- Go-to-market: start vertical, then expand horizontal once the ICP is nailed
Tools, platforms & examples mentioned
HeyGen, ArcAds, Make UGC, CapCut, Stormy AI (influencer outreach + negotiation), Adam Robinson’s voice agent, EverBee (Etsy research + new ecom store), Shopify, Google Analytics, Klaviyo, CMSs, CRM agents, Jane (clinics), Clio (law), Shopify (ecom), Square case study.
Timestamps
- 00:00 Intro + why agencies aren’t “dead”
- 03:45 Med-spa marketing surge and productized services trend
- 06:50 The one-person agency stack for Facebook ads & UGC
- 09:50 AI production velocity: 10-person/2-week output in hours
- 12:00 Voice agents that cold email, reply, and book for you
- 14:45 Healthcare, restaurants & law firms: phone agents that convert
- 18:50 Client portals: turning delivery docs into an always-on chatbot
- 20:55 When AI shines: fixed scopes > bespoke one-offs
- 23:20 Launching Graphed: charts, dashboards, insights, data-scientist chat
- 26:55 Broad questions → targeted data pulls → instant analysis
- 30:10 Positioning that sells: “data to insights fast with AI”
- 33:00 Pricing power, urgency, and selling outcomes vs. process
- 36:15 Personalization, brand voice, and dialect in AI phone agents
- 38:20 Why specialization/verticalization is the ultimate edge
- 41:10 Vertical software playbooks (Jane, Clio, Shopify)
- 42:50 Square’s lesson: unlock the “unserved” part of the market
- 43:40 Wrap + where to find Cody & try Graph
Call to action
- Try Graphed (AI analytics for fast reporting & insights).
- If this episode helped, share it with a friend building an agency and leave a quick rating. 🙌
